

You Can Compete teaches you:
Why chain stores are such a threat to the independent
What three areas to concentrate your efforts on building your business
What steps to take to take to make sure your store is first rate
The ten easy steps to merchandising your store
What the most important asset is for your business
What to look for when interviewing a new employee
How to train people to be friendly
How to easily use the Five Parts to a Successful Sale
Why couponing and discounting dont work
The twelve steps to making a top salesperson
What the best vehicles are for marketing your business
You will develop the skills to:
Hire the best employees
Train the most effective way
Manage and motivate your sales team
Create memorable advertising.
A Wake-up call for the small business owner! Bob Phibbs takes running a small business seriously and he takes customer service VERY seriously. Best of all, he explains his principles well, without being condescending or preachy. This concise, well-organized book lays out the basics of "killer" marketing and customer service that can make your business stand out above the competition. You Can Compete will light a fire under the complacent or discouraged business owner, as it provides a much needed motivational wake-up call for every independent business trying to stay afloat in corporate America.
- James Barnes, Editor , Independent Publisher , June 2004